From the text:
“The goal of these guidelines is to promote the development of quality
legal web sites and to provide guidance to legal web site developers. The purpose of the guidelines is to establish “best practices” for both lawyers and other web site providers who offer legal information, documents and other services to the public, but the guidelines do not address the additional requirements that would be applicable to individual lawyers and law firm sites that provide legal advice. Individual lawyers and law firms should also consider whether the rules of professional responsibility apply to any aspect of their operation of a legal information website. When providers adopt and follow the guidelines, users will be less likely to be misled.”
The full text is available at: http://www.americanbar…