Consiglio Nazionale Forense, Ufficio Studi, Lawyer’s Advertisement (La Pubblicita’ dell’Avvocato)

Topics: Lawyers’ Advertising Rules in Italy “The principle that permeates the new rules [on advertisement] is … that lawyers are allowed to give information about the characteristics of their practice, but the choice to open (to advertisement) does not mean that “commercial advertisement” is allowed – [the new rules] maintain a negative view of lawyers’ […]

ABA Formal Opinion 465

American Bar Association Standing Committee on Ethics and Professional Responsibility Topic: Lawyers’ Use of Deal-of-the-Day Marketing Programs The Committee analyzed two types of programs: coupon and prepaid. In a coupon program, the purchaser buys a voucher entitling the purchaser to a discount on legal fees. In the prepaid plan, the purchaser pays a lump sum […]

Barry R. Temkin, Michael Stone, Solicitation by Defense Counsel: Ethical Pitfalls When Corporate Defense Counsel Offers Representation to Witnesses

Abstract: “The ban on solicitation by attorneys in ABA Model Rule of Professional Conduct 7.3, and its state counterparts, has generally been used to prevent ambulance chasing by plaintiffs’ attorneys. However, a recent New York decision has raised the possibility that a defense lawyer could be disciplined for solicitation when offering his services to a […]

Handbook on Lawyer Advertising and Solicitation

The Florida Bar Standing Committee on Advertising, Tenth Edition, 2013   TABLE OF CONTENTS: Introduction When the Lawyer Advertising Rules Apply When the Lawyer Advertising Rules Do Not Apply Prohibited Forms of Solicitation Regulations Governing Content Additional Regulations for Direct Mail & Email Communications to Prospective Clients– Rule 4-7.18 19 Lawyer Referral Services – Rule […]

Maryland State Bar Association Opinion 2012-07

Committee on Ethics Topic: Lawyers’ Use of Deal-of-the-Day Marketing Programs The Committee addressed whether a lawyer’s use of a third party company that brokers discounted services to online customers violates rule of professional conduct. Where websites collect fees upfront and retains percentage of purchase price, arrangement it shall be considered as cost of advertising and […]

Louise Lark Hill, Symposium on Legal Ethics for the Transactional Lawyer: Technology – A Motivation Behind Recent Model Rule Revisions, 40 N. Ky. L. Rev. 315 (2013)

Excerpt: “After several years of work, in May 2012, the American Bar Association Commission on Ethics 20/20 (‘Ethics 20/20’) presented proposals for updating the Model Rules of Professional Conduct (‘Model Rules’) ‘to keep pace with social change and the evolution of law practice.’ The American Bar Association (‘ABA’) created Ethics 20/20 in 2009 ‘to tackle the […]

Autorità Garante della Privacy (Italian Data Protection Authority), Guidelines for advertisement and spam fighting

Gazzetta Ufficiale no. 174 July 26, 2013 The Italian Privacy Authority (Garante per la Protezione dei Dati Personali) issued Guidelines on Spamming. The Authority had already issued rules on spamming (General Rules May 29, 2003) but those rule were based on a privacy law (Law December 31, 1996 no. 675) that was substituted by D.lgs. […]

Consiglio Nazionale Forense, decision of June 6, 2013, no. 89

Consiglio Nazionale Forense, sentenza del 6 giugno 2013, n. 89 Topics: Unethical advertisement, services offered at a symbolic price, accaparramento di clientela (“ambulance chasing”) Consiglio Nazionale Forense* (Italian National Bar Council) held that it is unethical for lawyers to advertise in the internet that their services are offered for free, at a symbolic price, or […]

New York State Bar Opinion 967

Committee on Professional Ethics Topic: Lawyer advertising Digest of the Committee: “A blog written by an attorney, the primary purpose of which is not retention of the attorney, is not an advertisement.” Rules: New York Rules of Professional Conduct 1.0(a) & (c), 7.1(k) The full text is available at http://www.nysba.org…